Great SEO content serves two masters: search engines and human readers. Write for people first, structure for Google second, and you win both. Start with our guide on this topic.
Answer real questions
Find the questions your customers ask and answer them clearly. Helpful, specific content earns rankings and trust far better than thin, generic pages.
Structure for skimming
Use descriptive headings, short paragraphs and lists. Readers skim, and clear structure also helps Google understand and feature your content.
Use keywords naturally
Include your main keyword in the title, first paragraph and a heading – then write naturally. Forced keyword stuffing reads badly and Google ignores it. See also our server & database insights.
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| Do | Don’t |
|---|---|
| Answer real questions | Keyword-stuff |
| Use clear headings | Write walls of text |
| Add internal links | Ignore structure |
| Write for people first | Write only for bots |
Answer real questions
Find what your customers ask and answer it clearly. Helpful, specific content earns rankings and trust far better than thin, generic pages.
Structure for skimming
Use descriptive headings, short paragraphs and lists. Readers skim, and clear structure also helps Google understand and feature your content.
Key Takeaways
- Write for people, structure for Google.
- Answer the questions customers actually search.
- Use headings, short paragraphs and lists.
- Keywords go in title, intro and a heading, naturally.
Albert Tung Chun Yee
Albert Tung Chun Yee is a Malaysian-based Web Developer, Senior Technical SEO Specialist, and Marketing Consultant. Based out of Batu Caves, Selangor, he actively builds, optimizes, and scales digital platforms to drive traffic and revenue