Keyword research is simply discovering the words customers type into Google. Get this right and every other SEO effort points in the correct direction. Start with our guide on this topic.
Think like your customer
List the problems you solve and the phrases customers would use – including local terms and Malay-English mixes. Real customer language beats industry jargon.
Check volume and intent
Free tools show how often phrases are searched. Favour keywords where the searcher clearly wants to buy or enquire, not just browse.
Target the achievable
Broad terms are fiercely competitive. Specific, local long-tail keywords are easier to rank for and bring better-qualified visitors to your Malaysian SME. See also our server & database insights.
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| Keyword type | Use |
|---|---|
| Local long-tail | Easiest to rank, high intent |
| Service + town | Capture nearby buyers |
| Question phrases | Blog and FAQ content |
| Broad head terms | Long-term, competitive |
Think like your customer
List the problems you solve and the phrases customers actually type, including local terms and Malay-English mixes. Real language beats industry jargon.
Target the achievable
Broad terms are fiercely competitive. Specific, local long-tail keywords are easier to rank for and bring better-qualified visitors.
Key Takeaways
- Use the words customers actually search.
- Local long-tail keywords convert best.
- Favour intent over raw search volume.
- Question phrases fuel blog and FAQ content.
Albert Tung Chun Yee
Albert Tung Chun Yee is a Malaysian-based Web Developer, Senior Technical SEO Specialist, and Marketing Consultant. Based out of Batu Caves, Selangor, he actively builds, optimizes, and scales digital platforms to drive traffic and revenue