From Metal Expertise To OEM Furniture Supplier
A metal manufacturing company wanted to become an OEM office furniture supplier for B2B clients who bring their own branding — we designed the website that pitches that offer.
Clients:
Office furniture manufacturer (name withheld)
Services:
Website Design + Redesign
Date:
2026
Category:
Website Development, Graphic Design
Location:
Malaysia
Pitching An OEM Supply Model, Not Just A Product Line
The client is a metal manufacturer with deep expertise in high-quality fabrication and a dedicated interior design team, wanting to become an OEM office furniture supplier — letting B2B clients bring their own branding onto the client's manufactured products:
- A redesigned website built around the OEM supply offer
- Content covering different office environments and teams
- A clear path to book a design consultation
The site positions the manufacturer's metal fabrication expertise as the reason to trust it with a private-label furniture programme.
Project Goals
Reposition a metal manufacturer as an OEM office furniture supplier that B2B clients can private-label with their own branding.
Showcase the in-house interior design team and consultation offer across different office environments.
Project Results
The manufacturer now has a website built around its OEM supply offer, letting B2B clients see exactly how they can private-label its office furniture.
The site showcases the in-house interior design team and consultation process across a range of office environments.
